Drew Thomas Hendricks
The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]
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On this episode of Legends Behind the Craft, Drew Thomas Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!
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Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Stay tuned!
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!
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What Makes Account-Based Marketing a Preferred Approach for B2B Companies? Marketing to wineries is challenging at the best of times. In Napa Valley alone, 170 new wineries have been registered each year since 2015. Compared to the ’90s, when only seven new wineries were registered every year, there’s plenty of opportunities to market your supplies […]
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Buyers will be more likely to do business with companies that address their specific needs. That’s why you need to create B2B buyer personas that are detailed. Your team may be wasting time chasing leads that are not a good fit for your company. A B2B buyer persona will help your team market to your […]
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!
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In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks talks with the CEO of 3×3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!
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On this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!
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