Amy Geldean

Create a memorable wine brand

How to Create a Memorable Winery Brand

By Amy Geldean / September 20, 2021 / Comments Off on How to Create a Memorable Winery Brand

What We Learned From Kindra Hall’s “Stories That Stick” Are you struggling with your marketing processes as a winery owner? Marketing wineries can be tough, especially if you don’t know where to start. Luckily, bestselling author Kindra Hall’s book “Stories That Stick” is loaded with fantastic insights into the world of business storytelling– something that […]

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On the Spot with Outshinery

On the Spot with Outshinery – Multi-Channel Marketing for Wineries

By Amy Geldean / September 2, 2021 / Comments Off on On the Spot with Outshinery – Multi-Channel Marketing for Wineries

On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can use to connect with their customers outside of their […]

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Drew Hendricks Storybrand Framework for Wineries

Story Brand Framework for Wineries: 6 Best Action Steps

By Amy Geldean / August 27, 2021 / Comments Off on Story Brand Framework for Wineries: 6 Best Action Steps

Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this framework is explored in Miller’s book “Building a Story […]

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Craft Your Winery's Story

How to Craft Your Winery’s Story

By Amy Geldean / August 2, 2021 / Comments Off on How to Craft Your Winery’s Story

The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take advantage of this demand and stand out amongst competitors? […]

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LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

By Amy Geldean / July 26, 2021 / Comments Off on How to Use LinkedIn for B2B Marketing

Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to […]

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B2B Account-Based Marketing

A Complete Guide to B2B Account-Based Marketing for Wine Suppliers

By Amy Geldean / July 12, 2021 / Comments Off on A Complete Guide to B2B Account-Based Marketing for Wine Suppliers

What Makes Account-Based Marketing a Preferred Approach for B2B Companies? Marketing to wineries is challenging at the best of times. In Napa Valley alone, 170 new wineries have been registered each year since 2015. Compared to the ’90s, when only seven new wineries were registered every year, there’s plenty of opportunities to market your supplies […]

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Create B2B Buyer Personas

How to Create B2B Buyer Personas

By Amy Geldean / July 9, 2021 / Comments Off on How to Create B2B Buyer Personas

Buyers will be more likely to do business with companies that address their specific needs. That’s why you need to create B2B buyer personas that are detailed. Your team may be wasting time chasing leads that are not a good fit for your company. A B2B buyer persona will help your team market to your […]

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Social Media Content Amplification

Social Media Content Amplification: How to Promote and Distribute Your Content Effectively

By Amy Geldean / June 22, 2021 / Comments Off on Social Media Content Amplification: How to Promote and Distribute Your Content Effectively

We think not, and many adults would agree. The most significant shift over the last few years has been towards people winding down after work by scrolling through social media. Now that people rely on social media channels to show them the next best thing, it’s essential to be on the feeds that people scroll […]

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b2b social media strategy

What Role Should Social Media Play in Your B2B Marketing Strategy

By Amy Geldean / June 7, 2021 / Comments Off on What Role Should Social Media Play in Your B2B Marketing Strategy

How Can Social Media Impact Your B2B Marketing Strategy? These days social media is a mainstay of marketing strategies far and wide. But you’d be forgiven for thinking that social media marketing is more of a B2C thing. Social media marketing is as effective (if not more so) in the B2B sphere as it is […]

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