Wine & Craft Marketing

Would you like to Grow Your Business Without Having to Pay for Each Click?

We accelerate organic growth by
unlocking your company's story
Never again will you say "If they only knew..."

Create Great Content

We can hear your collective sigh

But wait a minute.  Let's not be so quick to dismiss content in pursuit of the next magic bullet.

After all, we can all agree it's content that lets people know

 

How great your products are
What makes you unique
and
Why your company is the bomb diggity

So why is content not a priority?

Does this sound familiar?

We don't have time
No one reads what we write
We don' know what to write
We hate the way we write

At this point, too many businesses surrender and say

Forget it, can't someone just do it for us?

The short answer is yes,
but without the proper strategy and support

You'll most likely find yourself thinking

What a waste
This writing sucks
It does not match our brand
No one will ever read this
Organic growth marketing is bullshit

And you would be right

(Except the part about organic growth marketing.  When done correctly it's very powerful.)

Here is the secret.  It's very easy to get 90% of the way there.  In fact, anybody with a laptop can put a couple of words together and call themselves a digital marketer. But it's that last 10% where results happen, growth accelerates, and revenue goals are smashed.

At Barrels Ahead we are dedicated to nailing the last 10%.

So, how do you do it?

We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.

Do You Want Revenue Generating Results?

We developed an organic growth marketing framework to address the unique needs of the wine and craft industry.

Why is the Wine & Craft Industry Unique?

Our industry faces a combination of content marketing challenges that few others face.

(1) The wine and craft industry is a niche market

(2) with very low search volume (yes, millions of people are searching for their favorite Chardonnay,
but how many are searching for a solution to concrete tank leeching?)

(3) and customers who can easily spot superficial content.

Combine this with the heavy regulations imposed by the TTB and you have very distinct challenges that are best tackled by a company dedicated to the industry.

The Wine & Craft Organic Growth Marketing Framework

We built our framework from the ground up to address the unique needs of the wine and craft industry.  The following three disciplines work in unison to achieve measurable bottom-line results.

Content Development

Our writers and content creators are wine & craft industry veterans who work to produce engaging copy that matches your brand voice, conveys your unique story, and engages your audience with content that they will actually like, read, and share.

Search Engine Optimization

Search engine optimization ensures that your business is found online.  Our SEO team will conduct a thorough audit of your site and help resolve any technical details that might be harming your rankings. Our on-page SEO editors can revitalize your current site content so that it becomes a magnet in search results, while the off-page SEO team conducts outreach to boost your rankings.

Paid Search & Display

What? You just said we would not have to pay for each click.

Yes, that's the end goal but a paid strategy can jumpstart organic growth and is an economical tool for nurturing B2b leads through retargeting.

Winery SEO

Take the next step with your winery today with our free SEO Guide

In this guide, we’ll show you what you need to know about winery SEO in 2021. From recent developments to applicable tips, you’ll learn tactics that will generate tangible improvements in organic search rankings.

Exclusive bonus
Free content analysis of one article or page on your website by a member of our content team.  Find out what it will take to outrank your competitors in organic search.

Don't know where to begin?
Start With a Growth Strategy Blueprint

If you don’t know where you’re going, any road will get you there - Lewis Carroll

Your business is unique and your strategy should be too.  We will work with you to create an actionable strategy blueprint that will help you

Resolve SEO issues
Unlock knowledge that sets your business apart
Guide content creation
Outline an SEO keyword strategy
Create an actionable gameplan to outrank your chosen competitors

Stay Up to Date
With Wine & Craft Marketing

As part of our company's core values, we are always learning, improving our skills, and driving the marketing world forward.  Below is a collection of our latest thoughts, what we've learned, what we've discovered, and what we're tinkering on

ada compliant winery website

3 Tips On How To Make Your Website ADA Compliant

Last Updated on November 25, 2021 by troika Your website plays a crucial role in giving your winery business, or any other business, an online presence. Coupled with the rise of direct-to-consumer eCommerce and the need for digital marketing just to stand out in a competitive market, you’d be doing your business a disservice if …

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Hashtag Strategy for Wineries

How to Sell More Wine By Using the Right Hashtags for Your Winery

Last Updated on September 30, 2021 by Amy Geldean Getting Started with Hashtags Social media has turned the old-school pound sign into the widely-used hashtag. Hashtags are incredible tools that can be used to find content that aligns with a brand’s interests online. They help businesses, especially wineries, increase lead generation and overall reach efforts. …

How to Sell More Wine By Using the Right Hashtags for Your Winery Read More »

Create a memorable wine brand

How to Create a Memorable Winery Brand from “Stories That Stick” by Kindra Hall

Last Updated on October 8, 2021 by Amy Geldean What We Learned From Kindra Hall’s “Stories That Stick” Are you struggling with your marketing processes as a winery owner? Marketing wineries can be tough, especially if you don’t know where to start. Luckily, bestselling author Kindra Hall’s book “Stories That Stick” is loaded with fantastic …

How to Create a Memorable Winery Brand from “Stories That Stick” by Kindra Hall Read More »

On the Spot with Outshinery

On the Spot with Outshinery – Multi-Channel Marketing for Wineries

Last Updated on September 2, 2021 by Drew Hendricks On The Spot with Outshinery On August 25th, Outshinery hosted their monthly “On the Spot” conversation. This month, Keltie Maguire spoke with our founder, Drew Hendricks of Barrels Ahead, Ben Salisbury of Salisbury Creative Group, and Holly Schick of WineDirect. They discussed what channels wineries can …

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Drew Hendricks Storybrand Framework for Wineries

Story Brand Framework for Wineries: 6 Best Action Steps

Last Updated on September 7, 2021 by Amy Geldean Key Action Steps for Winery Owners to Take From Donald Miller’s Book “Building a Story Brand” Have you ever heard of the Story Brand Framework? Created by author Donald Miller, this marketing framework is a popular one among marketers and small business owners alike. Specifically, this …

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Craft Your Winery's Story

How to Craft Your Winery’s Story

Last Updated on November 23, 2021 by Drew Hendricks The wine industry is a highly competitive one. However, even with all of the challenges that winemakers face today, the industry as a whole is growing substantially as consumer demand has increased in the wake of the pandemic. So how can a California wine brand take …

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LinkedIn for B2B Marketing

How to Use LinkedIn for B2B Marketing

Using LinkedIn for B2B Marketing LinkedIn is a powerful platform for B2B marketing. A company with an active presence on LinkedIn can build a solid professional network. Over six hundred million people use LinkedIn, and it’s still growing. Additionally, 46% of social media traffic to B2B company websites comes from LinkedIn. B2B LinkedIn marketing is here to …

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B2B Account-Based Marketing

A Complete Guide to B2B Account-Based Marketing for Wine Suppliers

Last Updated on July 12, 2021 by Amy Geldean What Makes Account-Based Marketing a Preferred Approach for B2B Companies? Marketing to wineries is challenging at the best of times. In Napa Valley alone, 170 new wineries have been registered each year since 2015. Compared to the ’90s, when only seven new wineries were registered every …

A Complete Guide to B2B Account-Based Marketing for Wine Suppliers Read More »

Create B2B Buyer Personas

How to Create B2B Buyer Personas

Last Updated on July 9, 2021 by Amy Geldean Buyers will be more likely to do business with companies that address their specific needs. That’s why you need to create B2B buyer personas that are detailed. Your team may be wasting time chasing leads that are not a good fit for your company. A B2B …

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